Jul 31, 2026
In this episode of the Green Industry Podcast, host Paul Jamison breaks down Chapters 4 and 5 of his new book, explaining how to calculate your true break-even man-hour rate and why saying “no” to bad jobs is the key to building a highly profitable lawn care business.
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Jul 29, 2026
In this episode of the Green Industry Podcast, host Paul Jamison reveals the costly consequences of the "Yes Trap" – a common mistake rookie lawn care business owners make by taking on clients all across town. Listen in to learn why extreme windshield time will destroy your profits and how defining a hyper-local...
Jul 27, 2026
In this episode, host Paul Jamison breaks down Equip Expo's official tips for attendees, sharing insider advice on early registration, strategic hotel booking, and avoiding Louisville traffic bottlenecks so you can maximize the event's value for your lawn care business.
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Jul 24, 2026
In this episode of the Green Industry Podcast, host Paul Jamison breaks down the essentials of choosing a strategic company name, selecting the ideal legal structure (Sole Proprietorship, LLC, or Corporation), and separating your banking to build a protected, scalable, and sellable lawn care business
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Jul 22, 2026
In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes.
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